Systemax Inc. has won an auction for Circuit City's brand, trademark and Web site, according to a consulting firm hired by the now defunct retailer.
A spokeswoman for Streambank LLC, the intellectual property consulting firm hired by Circuit City, confirmed the agreement last night. She would not say how much the deal was worth.
Systemax must still get court approval from a bankruptcy judge at a 2 p.m. hearing on Thursday.
The company is a Port Washington, N.Y.-based consumer electronics retailer, selling its products through branded e-commerce Web sites, direct mail catalogs, relationship marketers and retail stores in North America and Europe. Its primary brands are TigerDirect, CompUSA, Misco and Global Industrial. It also operates 23 CompUSA stores in Florida, Illinois, Texas and North Carolina.
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