The Richmond region has "1,400 square miles of stories," the Richmond Metropolitan Convention & Visitors Bureau says.
And the bureau will take visitors on a quick trip through those stories with its newest promotional tool: a 3½-minute high-definition video highlighting the best of the Richmond region.
The visitors' bureau, in cooperation with the Greater Richmond Partnership, the Retail Merchants Association and the state's Virginia Tourism Corp., has produced the first in a series of video vignettes showcasing the Richmond region's cultural and historic attractions, sports offerings, outdoor activities, special events, and shopping and dining opportunities.
The video was launched Tuesday.
"These videos allow us to share the stories that set us apart as a destination in an authentic way," said Mike Ritchie, the visitors' bureau e-marketing manager. "They're also a great tool for local businesses and residents. We hope that our tourism partners will utilize the videos in their own marketing efforts."
The regional tourism agency wants to use the videos to encourage potential visitors, travel media, meeting planners, sports organizers, tour operators and local residents to come to the area's attractions.
Calling the capital region "the land of the free and the home of the free thinkers," the video tells people that metropolitan Richmond has "stories you can bike through, paddle through, jump through and dance through."
The video series will be distributed through websites and social media.
The Branching, an award-winning local production company, produced the $150,000 series. The partner organizations received $50,000 from Virginia Tourism Corp.'s marketing leverage grant fund to help with the project.
Email
Facebook
Google
Twitter
Favorites
More
Advertisement