PepsiCo iPhone app draws fire for stereotyping

PURCHASE, N.Y.  — PepsiCo is facing criticism for an iPhone application that promises to help men “score” with women.

An apology by the company — which is using the app “Amp up before you score” to market its Amp energy drink — is igniting more criticism online.

Spokespeople at the company’s Purchase, N.Y. headquarters did not immediately return messages seeking comment Wednesday.

The application lets users select from stereotypes of women, like the “celebrity” or the “nerd” and offers possible pickup lines like, “Wasn’t I in Space Academy with you?“

The Amp brand’s Twitter page says the app tries to show the “humorous lengths guys go 2 pick up women.“

The application was still available Wednesday morning.