60 seconds with: Matt Thornhill of the Boomer Project

MATT THORNHILL Metro Business asked Matt Thornhill, president of the Boomer Project, a marketing research firm in Richmond that looks at the boomer population, about the economy:

"I am not bullish but bearish when it comes looking at this recovery. We're going to have slow growth for many years to come. And there are three significant reasons why:

"The first is boomers, the most important and wealthiest demographic in America. They have reached midlife and beyond, and they're less interested in materialistic things. Spending money isn't really on their agenda.

"The second is the sustainability movement. Being green has been embraced by all. They will follow the old adage of 'use it up, wear it out, make it do or do without.'

"The third reason is . . . the millennial generation. . . . They have been living on the bank of mom and dad, and mom and dad have closed that branch." Watch the interview on TimesDispatch.com. Keyword: Metro Business