Dining Out Review: Ledo Pizza & Pasta
P. KEVIN MORLEY/TIMES-DISPATCH
Ledo Pizza & Pasta is at 4030 Gathering Place in West Broad Village in western Henrico County.
Published: June 11, 2009
Ledo Pizza & Pasta restaurant info |
I don't live in Short Pump. I don't have children. And I don't usually frequent Italian chain restaurants.
However, if any of the above applied to me, Ledo Pizza might make my list of places to go for a quick, affordable and family-friendly meal.
Located in West Broad Village between Kona Grill and Whole Foods, Ledo Pizza is part of a regional pizza-and-pasta franchise stretching from Maryland to Florida. As far as chain restaurants go, it's not as expensive as, say, Olive Garden, but it has more to it than CiCi's Pizza.
When I proposed to two of my friends a Friday night sojourn to Ledo in the wilds of Short Pump, I wasn't expecting a memorable culinary experience.
I was pleasantly surprised. My dining companion who has two young daughters said, "My girls would totally love this place."
And he's right. As I looked around, the bright dining room was filled with families arriving fresh out of soccer games, groups of neighbors taking their kids out for a casual bite and fresh-faced tweens chowing down on Ledo's signature square pizza.
But Ledo isn't entirely a kiddie place. The bar offers a small wine list and beer on tap to keep the adults entertained.
After passing through Ledo's carry-out area, we seated ourselves at one of several striped booths and started perusing the plastic menus already stationed at the table.
Before we had a chance to get too far into the offerings, our cordial waiter approached ready for drink orders and armed with suggestions for appetizers.Options include kid-friendly favorites, such as mozzarella sticks and cheese fries (both $4.99), but after our server recommended the spicy Ledo tartar sauce with the calamari ($5.99), we ordered up, along with spicy toasted ravioli ($4.79).
Despite being outnumbered by the accompanying pile of waffle fries, the calamari were better than I expected. Tender and delicately breaded, they weren't at all rubbery. And our server was right: The spicy tartar sauce was a welcome alternative to typical marinara.
The ravioli were good -- although tasting somewhat freezer-burned -- their ricotta and mozzarella filling jazzed up with bits of jalapeño.
Ledo's main menu features pizza, calzones, subs and traditional entrées, such as chicken Parmesan ($8.99) and spaghetti ($6.99). We tried the Spicy Meatlovers calzone ($6.99), small Meatlovers pizza ($7.74) and shrimp and spicy chorizo rigatoni ($9.99).
As soon as our main courses arrived, I was disappointed to find that Ledo uses so many similar ingredients across its menu that there isn't nearly as much variety flavorwise as the number of options implies.
For example, the calzone and pizza both featured an oily mélange of sausage, pepperoni, meatballs, melted Provolone and signature Ledo sauce, an overly sweet concoction that didn't work as well as a dipping sauce for the calzone as it did on the pizza. Granted, we ordered two similar items, but I expected some differentiation.
I'm usually wary of anything advertised on a laminated picture insert, but the shrimp and chorizo rigatoni was quite good. The Alfredo sauce was light enough to let the other flavors have a chance to shine. The only drawback was the overly aggressive dousing of zesty seasoning typically used on seafood that worked on the calamari's fries but should have been lighter here.
We didn't leave room for dessert, but our server stuck around for a bit explaining the options and politely encouraging us to return.
Ledo Pizza is a pleasant addition to Short Pump's chain-restaurant lineup, a nice middle ground for families looking for something on which both kids and adults can agree.
Freelance writer and graphic designer Dana Craig considers dessert the most important food group. The Times-Dispatch pays for the meals on her unannounced visits to restaurants. Contact her at .
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Reader Reactions
I love Ledo’s pizza. It has great sauce and I think the crust is awesome. Nice article.
babar,
I agree with you. You do know what you’re going to get at a franchise, but at the same time, publicity is important for all types of restaurants (with local owners).
Still, I’m with you. I don’t think a food critic of a major pub should be doing chains, but how many times has Dana reviewed a chain? I don’t remember many. And this is Richmond. There are alot of great local restaurants, but there are also alot of chains popping up in the suburbs as people move out there.
Let’s hope that just makes the local restaurant owners more motivated to keep opening new places.
acwrva,
Regarding your comment “Their restaurants are just as worthy of reviews as the “actual RESTAURANTS”. No, they’re not - that’s my whole point. I’m not saying Ledo or any other locally owned franchise is bad. In fact I frequent these kind of places often. But, you know what you are going to get at these places. That’s the whole definition of a franchised chain - they are the same everywhere. And, virtually every corner Chinese, Italian, pizza joint, burger joint is the same. Not bad (well, some are), just the same. The FOOD CRITIC of a (major?) metropolitan newspaper should not be reviewing these kind of places.
While reviews can help a business.. franchise/chains usually aren’t reviewed because the quality/menu of these places is usually a known factor. That is the benefit of going to a chain.. you expect a certain menu with a certain level of quality. One Qpounder should be pretty much the same as the next..lol.
That being said, even ZAGAT has recognized that the chain experience is very much a part of our culture and spending habits. A column that would review visits to chain restaurants might be welcome because we could find out whether a local version of a chain was worth visiting or not.
What about the chains that are locally-owned franchises? Those are local people working hard, trying to make a living. They just happen to be working for a larger organization. Their restaurants are just as worthy of reviews as the “actual RESTAURANTS” that are usually reviewed in the Fan, downtown, etc. Isn’t Ledo’s a franchise?
Actually, reviews of “chain” restaurants wouldn’t be a bad thing in itself if it were IN ADDITION to reviews of the locally owned eateries. A lot of people spend their hard earned $$ in those places and it would be nice to see which local versions are most worth it.. or worthy of avoiding..lol.
There certainly are a lot of local places that could be reviewed in the paper. It would be nice if they tried to do a variety of cuisine and price points too.
Okay, okay… Ledo’s Pizza is alright for what it is, but I agree with the earlier poster: how about focusing on locally owned, non-chain restaurants instead of the many reviews of Short Pump franchises? There are many local places which are worthy of your attention. As far as pizza in the Short Pump area, how about Frank’s West (my personal favorite)?
Dana, I usually enjoy your reviews and think you do a pretty good job. However, I wish you would stop reviewing these small “chain-type” restaurants. You wouldn’t (I hope) review a Pizza Hut, which is really no different than Ledo. Every area of the city has tons of these restaurants. Really, the only reason you should ever review one of these restaurants is if you are getting lots of requests from people saying “you really have to go to this restaurant - I know it is a chain but it is outstanding…“ And, even then, I’d take it with a grain of salt. We look to you to review actual RESTAURANTS. If you are running out of real restaurants to review, I would much rather you re-vist a restaurant you have previously reviewed and update us on what you find than visit one of these dime-a-dozen places. Thanks.
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