New team owners promise Diamond improvements
Baseball is back
A minor-league team hopes to make a major impact in Richmond.
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The sign outside The Diamond still proclaims "Home of the Richmond Braves," but Richmond and its 24-year-old stadium will have a new professional baseball team beginning next spring.
After months of delays, the long-anticipated relocation of the Class AA Connecticut Defenders was announced yesterday by regional and team officials who gathered at The Diamond in front of a banner that read, "Play Ball!"
"We're here to say baseball is back," Richmond Mayor Dwight C. Jones said.
Richmond has been without pro baseball since the Class AAA Richmond Braves moved to a new $64 million stadium in Gwinnett County, Ga., after the 2008 season.
The Atlanta Braves severed their 43-year relationship with Richmond after growing frustrated by the outdated condition of The Diamond and the lack of progress on a long-term stadium plan.
Though there's still no plan or even a timetable to get one, owners of the Defenders franchise said they're ecstatic to come to Richmond and plan to spend at least $1.5 million to upgrade The Diamond by opening day in April.
The work will include about 3,200 new flip-up seats with cup-holders in the lower level; a new video board and new windows on the corporate suites and press box; and a new team store and player amenities.
The Richmond Metropolitan Authority, which owns The Diamond, will contribute $75,000 toward general improvements.
"For the time being, this is our home," said Lou DiBella, the team's president and managing general partner. "We're going to treat it like your home. We're going to do what's necessary to bring it up to the appropriate grade."
He and other team executives promised a clean stadium and a brand of minor-league baseball that's focused on fun for everyone. The team, which is affiliated with the San Francisco Giants, lost the Eastern League's championship series last weekend to the Akron Aeros.
The team will play at The Diamond through at least 2011 and likely longer. The RMA is expected to approve Tuesday a two-year lease that would include options for three one-year extensions.
Jones said the lease would provide a timetable for the city, the surrounding counties and the team to figure out a long-term stadium plan, either at the site of The Diamond or elsewhere.
"I think we need to do due diligence," he said. "It gives us an opportunity to step back and do this right."
Last fall, Highwoods Properties submitted to the city a proposal to build a ballpark as part of a mixed-use development in Shockoe Bottom, but that plan was withdrawn this summer. Highwoods had been working with a group of local investors who were attempting to buy the Defenders franchise.
DiBella said his ownership group is relocating to Richmond "with a long-term view," and he emphasized that a decision about a new or improved stadium would be made cooperatively by the team, local officials and the community.
"Don't focus on the lease," he urged a reporter. "We're going to make this place the best it can be."
Given the sagging economy, any talks about a new or renovated stadium will have to take a backseat to other, more-pressing local needs, Henrico County Manager Virgil R. Hazelett said.
"With the economy the way it is, we don't know how long they may have to play at The Diamond," he said. And glancing up at the massive concrete stadium, Hazelett quipped, "I think it looks fantastic."
Contact Will Jones at (804) 649-6911 or
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After Braves left
January 2008: The Atlanta Braves announce their Class AAA franchise will relocate after the 2008 season to Gwinnett County, Ga.February 2008: A group of local investors (Richmond Baseball Club LC) investigates the purchase of a franchise in Class AA, the highest level available.
July 2008: A few Eastern League franchise owners express interest in relocating to Richmond. Connecticut was slow in attendance for several years and was viewed as a top candidate.
May 2009: Eastern League President Joe McEacharn pledges to Richmond Mayor Dwight C. Jones that one of the Class AA league's 12 franchises will move to Richmond for 2010.
May 2009: Richmond Baseball Club LC fails to raise the money to buy the Connecticut Defenders for $15.4 million by the agreed-upon deadline.
June 2009: Lou DiBella, Connecticut's managing partner, requests permission from Minor League Baseball to explore the Richmond market.
September 2009: Connecticut franchise moves to Richmond.
Ownership/management team
LOU DIBELLA
President and CEO
Age: 49
Hometown: Brooklyn, N.Y.
Education: Tufts University (Medford, Mass.), Harvard Law School
Notable: boxing promoter and founder of DiBella Entertainment . . . practiced law for four years . . . spent 11 years with HBO sports . . . made professional acting debut in "Rocky Balboa."
Quotable: "We have an obligation to make Richmond and the surrounding communities a better place. And I can assure you, this team will do just that."
CHUCK DOMINO
Chief executive manager
Age: 49
Hometown: Pittsburgh
Education: St. Thomas University (Miami)
Notable: president, Class AAA Lehigh Valley . . . general manager, Class AA Reading, 1988-2006 . . . resigned yesterday as president of Reading franchise, also in Eastern League.
Quotable, on The Diamond: "The first thing I said was 'We've got to get new seats.'"
TODD PARNELL
Vice president and chief operating officer
Age: 43
Hometown: Locust, N.C.
Education: Messiah College (Grantham, Pa.)
Notable: assistant general manager, Class AA Reading . . . general manager, Class A Kannapolis . . . general manager, Class AA Altoona . . . minority partner, Class A Myrtle Beach, Class A State College.
Quotable: "We're not in the baseball business. We're not in the entertainment business. We're in the memory-making business."
BILL PAPIERNIAK
General manager
Age: 36
Hometown: Fauquier County
Education: James Madison University
Notable: director of group sales and promotions, Class A Lynchburg . . . assistant general manager, Class A Hagerstown . . . worked the past five years as general manager, Class A Daytona.
Quotable: "We certainly have every intention of the entire lower bowl being sold out in season tickets."
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Reader Reactions
bubblegum… there are 1.3 million people in the Richmond MSA. Like it or not, we’re a metropolitan area.
The idea that Richmond could ever be a world-class city with the small town thinking our elected leaders and most residents have is nonsensical. Richmond could be a cool place to live if our leaders ever decided to invite business and invite growth instead of doing all they can to prohibit it. You could generate the tax dollars you’d need to make some real improvements, like cleaning up downtown, but our leaders and residents have such a lack of vision that I don’t expect any solid thinking about this city to ever occur.
Well Mikeyt, I don’t think that Richmond will ever be a “world class city” in the way that most people would use that term. No minor league, or any other team is going to do that. You get the class, then you get the team. I personally have no desire whatsoever to be thought of as part of a Metropolitan Area. If it happens, it happens, but it is nothing to strive for.
I don’t mean people that go to G-Braves games, I mean people who think about the impact and cost of stadiums built by local jurisdictions. No misinformation was spread.
I really don’t want to get sucked into the debate on a “new” stadium…but would/could someone please post or reference the studies that show how/if these publically-financed stadiums (especially at the minor league level) “pay for themselves” in the long run? The few things I’ve been able to find online (mostly from http://www.bizofbaseball.com) seem to indicate otherwise.
My personal objections to a ballpark in The Bottom have nothing to do with financing but I’m curious as to how to appropriately finance the upgrading/rebuilding/new building another stadium even at the current site.
A little research anyone?
No bubblegum, when you put up the money as a city or county and you will get tenfold in return over the life of the facility, it’s an exceptional use of taxpayer dollars.
This is what so many people around here are spo flat out stupid about. A new stadium would have more uses than baseball!!!!! It will generate more revenue than for one client. The problem I have is we’re bringing in a AA team that makes Richmond a second-class city and won’t draw poop. If Richmond EVER wants to be thought of as a real metropolitan area—much less the world-class city I hear some people talking about—bringing in AA baseball doesn’t cut it.
Bubblegum’s comment posted at 3:44pm is totally unfounded. Please stop spreading misinformation. The majority of the people in Gwinnett County are extremely pleased with the new stadium as an addition to their community. I visited relatives there this summer and went to a game. And the fan reviews have been very positive: http://www.ticketmaster.com/Gwinnett-Braves-tickets/artist/806895#BVRRWidgetID
To all of the deflictoids on this thread that still clamor on about building a ballpark in Shockoe Bottom…...THE AREA LIES WITHIN A 100-YEAR HUD DESIGNATED FLOOD ZONE. How much more clear can I be? You wouldn’t build your house in a flood zone. Why spend millions of my real estate tax, meals tax, property tax, business tax, and any other little levy that the city hits me with every year?
“Gwinett Co puts up 64 MILLION for the Braves”
Which is considered almost universally(the possible exceptions being the Gwinnett Board of Supervisors and the Braves organization) to be a misuse of money for a variety of reasons.
Gee RMA, way to step up!! Gwinett Co puts up 64 MILLION for the Braves, Defenders putting up 1.5 MILLION of their own money, RMA $75,000!! What a joke.
Defenders, welcome to Richmond. The baseball fans here look forward to having you, RMA… thats questionable.
I have attended games in Akron, OH where the community and the Akron Aeros built a gorgeous stadium right in the middle of downtown. Soon, restaurants and ammenities followed. Richmond….there is a model of how to do this right already out there. Do your research and follow the example.
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