Ukrop’s expands line of prepared foods

Ukrop's Super Markets, Inc. has expanded its line of prepared foods to include several oven-ready, family-sized options aimed at working families.

Sold under the Ukrop's Bakes brand, the meals are pre-made and can be cooked in 30 minutes.

The chain has also added meals to its Chef's Specials brand and a new single-serve pasta line.

The line of food includes appetizers, pastas and deserts.

Tom Pearce, Ukrop's executive chef, said the meals were designed based on customer feedback.

"What we were hearing was that people wanted convenience," Pearce said today at an event at the chain's Chesterfield Towne Center store on Midlothian Turnpike.

The chain held focus groups and conducted surveys to see just what it was their customers were looking for.

Julie Bishop, manager of culinary and wellness trends at the chain, said the 30 minute time frame for the meals was put no accident.

"This gives someone time to put the dish in the oven, set the table and get the kids ready," she said.

Ukrop's began selling prepared foods in 1989 with 10 varieties of dishes. It now makes about 250 dishes from its kitchen in Chesterfield County.