October 22, 2009
The Beat: Bon Jovi the band, the man, the brand
It begins with Jon Bon Jovi flat on his back, his leg being stretched toward the ceiling by a burly leg-stretching guy. Outside the room, in a cinder-block corridor of Madison Square Garden, the rest of Bon Jovi—guitarist Richie Sambora, drummer Tico Torres and keyboardist David Bryan—awaits the arrival of Their Leader.
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