The Snapple folks proudly and cleverly proclaim their beverages are made with the “best stuff on earth.“ What, then, is a nice company like Snapple doing with a drink like this—Venom Death Adder? Venom Death Adder is made with stuff, but it is not necessarily the best stuff on earth. Venom Death Adder is an “energy” drink, and it sits on the shelves of grocery and convenience stores along with Red Bull, Rip It, Amp and Monster, to name just a few.

Just saying the names out loud—Amp, Monster, Rock Star, Red Bull, Vault, Jolt, Full Throttle—is enough to get you wired. These are some of the energy drinks popular with college and high school students trying to make it through the day or night. The drinks are loaded with sugar, caffeine and calories.

Red Bull, the industrial-strength caffeinator that’s a staple among college students, has a yet-to-be-published book charting its iconic rise—thanks to engineering students at the University of Virginia. Born of an idea to dissect the life of an everyday consumer product, professor Edmund Russell originally wanted the students in his Western Technology and Culture class to research Dinty Moore beef stew.

Red Bull, the industrial-strength caffeinator that’s a staple among college students, has a yet-to-be-published book charting its iconic rise—thanks to engineering students at the University of Virginia.