Woody: Flatheads? Hambones? It’s time to get serious

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Now that we've gotten the bad nicknames out of the way for Richmond's new baseball team, we can move on to the really good ones.

You know, the ones that dazzle you. The ones that make you say, "Wow. Cool. Different. I like it."

What? Say again? Pardon me? Those were the good nicknames?

The Richmond Flathead Screwdrivers? That's what I think of when I hear flathead. Not catfish.

And even if I did think of a flathead catfish, I'd then think, "Why would anyone think that makes a good nickname for a team? Have you ever seen a flathead catfish?"

Ugh.

The second thing I think of when I hear "Flatheads" is that line from the movie "Roxanne", where Steve Martin, playing a modern-day Cyrano de Bergerac, says to the guy in the bar, "You flat-faced, flat-nosed flathead."

Pretty good movie. Maybe The baseball guys could get Steve Martin for opening night. Or have a Cyrano de Bergerac look-a-like contest.

The Rhinos? The alliteration works, but does a team really want to be named after a propane company?

They can't be thinking of the animal. Not too many rhinos ever roamed these parts, not even in Maymont.

The Flying Squirrels? Not too many of those around here either.

A reader, George Rickman, sent an e-mail that said, "He's a St. Louis Cardinal. He's a Detroit Tiger. He's a Durham Bull. These are acceptable, make sense and are sonorous.

"He's a Richmond Flying Squirrel. I wouldn't say that inane sentence to anyone."

Good point.

Flying Squirrels works if Bullwinkle and Rocky are the mascots. Moose and Squirrel. Boris and Natashe. Fractured Fairy tales. Dudley Do-Right. Bullwinkle saying, "Want to see me pull a rabbit out of my hat?"

A lot of us grew up on The Rocky and Bullwinkle Show. Could be some trademark issues, though.

The Hambones? Paying homage to Virginia ham? Virginia ham needs homage? It's a fine to suggest it. It's ridiculous to take it seriously, especially since there is no Richmond ham.

If you're going to consider Hambones, you might as well add Soupbones. At least that's an archaic baseball reference to a pitcher's throwing arm. "Gotta loosen up the ol' soupbone."

Rock Hoppers has some potential since people do hop from rock to rock in the James River. Can't say it's always a good idea, though.

CNBC is adding a "wild card" to the list today. Yesterday, the network received about 7,000 suggestions in a 12-hour span.

OK, we get it. The new guys want something hip, something distinctive that captures your attention and sells lots of T-shirts and hats.

That's fine. That's perfect, in fact. But none of the finalists meet that description.

What does?

There is an international baseball and softball training organization called the Frozen Ropes.

Now there's a baseball nickname. A frozen rope is a hard-hit line drive. If caught, the fielder rubs his palm to ease the pain. If it is not caught, it's probably good for extra bases.

Kinda like the Ropes.

And, speaking of archaic, how about the Blue Darters?

Dizzy Dean, hall of fame pitcher and broadcaster, coined that phrase decades ago for a sharply hit line drive.

A Blue Darter also is a hawk. Imagine the logo you could make out of that.

The owners of the new team want to make money, and we're all for that. If a new stadium is built, they should be asked to make a significant contribution.

But they can make a lot of money without saddling the city and local baseball fans with a ridiculous nickname.


Contact Paul Woody at (804) 649-6444 or . Follow him on Twitter at http://twitter.com/World_of_Woody.

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Reader Reactions

Flag Comment Posted by Bill in Richmon on October 12, 2009 at 1:36 pm

“Laughing stock?“ Many have said of late “I won’t buy a ticket to see a team with a silly name like Hambones or Flying Squirrels!“ Okay. Some of these same folks that say this will spend thousands each year for tickets and make the trek on autumn Saturdays to say, oh somewhere like…Blacksburg. This town is home to Virginia Politechnic Institute. Many of those same people might buy a $50.00 sweatshirt with a cartoon turkey and the word “Hokies” printed on it. For about 12 to 15 weeks their very happiness will hinge on the athletic performance of 18 to 21 year old men. These mature maroon and orange clad adults will dance the “Hokie Pokey” along with about 65,000 others in attendance during these football contests. Silly? Down the road a piece in Charlottesville at a venue called Scott Stadium a CEO of a fortune 500 company is shouting “Wahoo Wah!“ What’s silly about a Wahoo? Here’s a news flash folks, there are people outside the boarders of the Old Dominion asking “What’s a Hokie?“ “Wahoo? What’s a fish have to do with a Cavalier?“ Silly? Nah. Not at all.

Flag Comment Posted by Gil in Mechanic on October 12, 2009 at 5:50 am

In my discussions with folks about the new Richmond club, two names keep coming up as suitable for the new franchise, they are the Rocketts(sic) and the Rapids.  I think either would have been a good start.

Flag Comment Posted by Jeremy on October 08, 2009 at 10:49 pm

As any marketing specialist will tell you, name recognition is one of the most important aspects when selling a product.

For this reason, I believe “The Richmond Giants” is an excellent choice.

Why?

Everyone knows the Giants. It is one of oldest team in American baseball, with a very rich history.

Our Richmond team will be the farm team of the major league Giants.

It is likely to draw bigger crowds than an unknown team with a quirky name.

That being said, there is something compelling about a new name that represents our city and helps define it.

My second choice, then, would be “The Richmond Rapids.“

Why Rapids?

The city of Richmond was founded because of the rapids on the James River, at the fall-line.

Richmond is the only city in the US where Class III rapids are found within view of downtown skyscrapers.

Richmond’s nickname is “The River City,“ so it fits with our history and culture.

J. Fischer
Richmond, VA

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