The Richmond Flying Squirrels introduced the official team logos and colors at a press conference in Richmond today.
The primary logo for the for the Eastern League franchise that will begin play at The Diamond in 2010 features a sleek, angular flying squirrel in mid-flight. The logo utilizes the team’s official color scheme, consisting of Radiant Red, Squirrels Silver and traditional Black. The team also unveiled a series of secondary logos and word marks.
“We have taken great lengths to create an overall identity that will be appealing to fans of all ages,” said Flying Squirrels’ CEM Chuck Domino. “The unique nature of our entire image gives us great flexibility, and we know our fans will be able to take pride in the new look of their new team. We are excited to have the potential of creating one of the most popular brands in professional sports.”
The Flying Squirrels also celebrated a soft “Grand Opening” of the Flying Squirrels’ team store at The Diamond. The team store will be open today until 8 p.m. Flying Squirrels merchandise is available online at www.SquirrelsBaseball.com.
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