The search for Richmond's new baseball team's nickname is taking a twist. The process was expanded this afternoon to make room for a sixth entry. Chuck Domino, chief executive manager for the franchise, said CNBC unexpectedly expressed interest in identifying a wild-card candidate. Darren Rovell, CNBC's sports business reporter, said his company wanted "to get our readers, on cnbc.com, involved in the process."
Domino said he welcomed the national exposure and believes it will make the process "more interesting." To submit an entry, e-mail sportsbiz@cnbc.com on Wednesday from 9 a.m. to 9 p.m. CNBC will choose its wild-card suggestion tomorrow morning. Rovell projected that CNBC would receive about 200 submissions.
"Someone could say 'There are five ideas from Richmond and now you're going to throw in something else and then that could win, and that's not part of our heritage,'" Rovell said. "I think people can make that case, and I understand that. But I think there's also the case that can be made that maybe there is some other name out there, when you expand the base of people, that could be a cooler name."
Said Domino: "I like the [candidates] we have, but I'm open to a sixth one. Maybe it will blow us away."
The five finalists chosen by the front office after accepting more than 6,000 submissions are the Flatheads, Flying Squirrels, Hambones, Rock Hoppers and Rhinos. -- John O'Connor
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