Mondial Assistance USA is making its alliance clear.
The Henrico County-based consumer specialty insurance and travel assistance provider is taking on the identity of its parent corporation, the Allianz Group, and rebranding itself as Allianz Global Assistance.
As part of a global brand transition, the company put up its new Allianz Global Assistance USA signs, with its stylized eagle logo, at its Henrico locations Tuesday.
Based in Germany, Allianz is an international financial-services provider and the 20th-largest company in the world.
"Our customers are looking for global solutions that cross all these lines," said Jonathan M. Ansell, chairman of Allianz Global Assistance USA. "It's hard to know Mondial is part of the Allianz network if it doesn't have Allianz in its name."
Allianz Global Assistance and its predecessor companies have more than quadrupled in size in the Richmond area since 2000 — from 213 to 900 associates — making it one of the area's largest private employers. The company expects to add 100 more associates this year.
"The change to Allianz Global Assistance brings one of the world's largest and most-respected insurance brands to the Richmond market," Ansell said in a statement.
The company's Access America travel insurance products will be renamed Allianz Travel Insurance. In the United States, Allianz Global Assistance insures 13 million people, mostly with its travel insurance and event-ticket protection plans.
"For us, it's sort of business as usual as we move from one brand to the other," Ansell said.
But for Allianz Global Assistance's customers, he said, "we can now bring, in a logical way, more capabilities and resources and solutions to them that we couldn't do on our own."
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